Case studies

SEO case studies

Each case is a full breakdown: the starting position, the work, month-by-month results with Search Console and Analytics screenshots, and how the contribution was measured. Client names and domains are not disclosed — every project is under NDA.

Gift set online store, St. Petersburg Apr 2024 — Feb 2026

Yandex Metrica: Visitors from search engines: April 2025 — February 2026 against the same period a year earlier

Yandex Metrica Enlarge

+75% search visitors year over year

3,263 against 1,869 a year earlier · started from zero in April 2024 · corporate orders worth several million RUB

A young site with no search traffic at all, up against Amazon-scale marketplaces and aggregators. Instead of fighting for head terms, I went after mid- and long-tail demand: a catalogue cut by occasion, recipient and contents, plus a separate corporate-gifting branch where the order value runs five to ten times higher than retail.

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Corporate blog, large company Oct 2025 — Mar 2026

Google Search Console: Clicks and impressions in Google, 1 October 2025 — 31 March 2026

Google Search Console Enlarge

278K clicks from Google in 6 months

25.2M impressions · CTR 1.1% · average position 4.1

The brief said "we need articles"; the problem was demand. I picked 23 topics by search volume and by what was already pulling traffic for competitors, and wrote a separate specification for each one — structure, keywords, target depth. Fourteen articles produced the traffic, and a single one of them brought 155K visits.

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Three more projects with charts — in the case section on the home page.

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